A New TikTok Trend - October Theory Explained
A new TikTok trend is shedding light on why this month is the time for transformation, in what has been dubbed the "October Theory." Izzy Utterson ( @izzyutterson) , 27, a content creator from London, has been at the forefront of the trend, explaining how the arrival of spooky season marks a 90-day lead-up to the New Year—offering a catalyst for self-reflection and personal growth. In a video that has garnered 25,800 views, Utterson urged her followers to become empowered by the transitional period and set themselves a 90-day challenge. She told Newsweek: "The October Theory to me is this idea that October is a transformative period in our life. It's three months until the New Year, so we start to really reflect on what's behind us and look to the year ahead." Utterson explained that she noticed how October prompted people to "hibernate" and work on themselves, whether through a new fitness challenge, a health-focused lifestyle shift
