Beyond the Hustle: What the 2025 Report Misses About Women’s Business Success
A quarter of American women (25%) say they currently own a small business (1-499 employees) according to a new NerdWallet survey . The survey of more than 3,000 U.S. adults — among whom 406 are women who currently own a small business, referred to as “women entrepreneurs” throughout this report — conducted online by The Harris Poll, asked entrepreneurs about additional employment they hold outside of their business and whether they have expansion plans for 2025. We also asked those who don’t currently own small businesses why they’re opting out of entrepreneurship. Key findings Many women entrepreneurs don’t feel financially successful. According to the survey, just 23% of women entrepreneurs feel financially successful. This is compared with 32% of men who currently own a small business. Women who don’t own small businesses may lack the money, ideas or time to get started. Nearly 2 in 5 women who don’t currently own a small business (37%) say it’s because they don’t have the money to...
