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Why Do You Want to Start a Business? A Real Conversation for Women Entrepreneurs

Let’s take a moment and ask a real question, mentor to mentee: W hy do you want to start a business?  Not the easy answer or what sounds good, but your true reason. The reason deep down inside of you. The reason that's going to keep you going, when it get's hard.  From a mentor’s point of view, your “why” matters more than anything else. It shapes your decisions, your commitment, and how you show up when things get hard and they will. Over time, you begin to see that women start businesses for many different reasons, and often it’s not planned.  4 Reasons Why Women Start Businesses Over time, you begin to see patterns. Women don’t always start businesses the same way or for the same reasons, and often, it’s not planned. 1. Sometimes, it starts with an emergency . Something unexpected happens—like the loss of a spouse—and suddenly, there’s a need to create income quickly. There isn’t time to overthink. It becomes about survival, stability, and stepping into something new o...

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