The Fastest Way to Grow Your Business Isn't Helping Everyone
Yesterday I had a conversation with one of my mentees that reminded me of a lesson I learned early in my own business journey. She was spending a great deal of her time helping people, and her heart was absolutely in the right place. She cared deeply about making a difference and wanted to help everyone who crossed her path. The challenge was that most of the people she was helping weren't her ideal clients and weren't in a position to hire her. As we talked, I couldn't help but smile as I remembered doing exactly the same thing when I first started my business. I said yes to everyone. I answered every question, gave away my time freely, and truly believed that if I just helped enough people, everything else would somehow fall into place. At the end of the day, I was exhausted, but my business wasn't growing the way I had hoped. Looking back, I realized I had confused being busy with building a business. I was making a difference in people's lives, but I wasn't...
