Saturday, August 13, 2022

Benefits of Having a Launch Event for Your Start-Up

Exposure is necessary for the growth of any business, which is why launching a startup event is crucial for achieving your goals. It can make a world of difference in your performance down the line and when done right, it can launch you further ahead in the game. 

What is a Startup Launch Event?

Planning for a startup launch is much like the debut of your company, which marks the occasion of your business introduction to the world. When you hire the help of a professional events organizer, you can expect the launch to give a competitive edge as it can increase press coverage and enhance brand awareness. 

With that in mind, the list below will expound on the benefits of planning your company’s launch party: 

Benefit #1: Event Launches Allow Your Company to Introduce Your Vision

A business launch event is an ideal time to showcase your brand and introduce your vision to a target audience. First-time viewers, on the other hand, will benefit from gaining insight into the nature of your business. By sharing what makes your products or services unique to the world, you can start off with the right foot when stepping into the business world.

Benefit #2: It Promotes Face-to-Face Engagement

The internet is a highly competitive landscape for businesses as brands fight for user attention left and right. While climbing up the social media ladder can establish loyalty for your brand, there’s nothing more powerful than face-to-face engagement. 

With that in mind, a business launch event allows visitors to get to know your brand up close. Establishing connections in person will evoke a more compelling response from attendees, which will help make a long-lasting impression for your company. 

Benefit #3: It Builds Your Social Following

Social media is an integral marketing tool for any type of business in this digital world. With 79% of adults actively using social media across the globe, establishing an online presence is no longer an after-thought. That’s why brands create different strategies to promote their social media. Launching a startup event is one of many ways to boost your company’s social media following. 

Benefit #4: It Provides Press Coverage 

A startup launch event is an excellent way to garner press coverage, which will contribute to your brand awareness and improve your local publicity. Press coverages solidify your brand name’s credibility and expose your name to a relevant audience. 

It’s also an excellent way to highlight newsworthy milestones in your business – from a product release, website launch, and other events. 

Never underestimate the power of launching a startup with a launch event. It is an excellent way of widening your market reach and grabbing the attention of a relevant audience. When done right, your business launch event can enhance your reputation early on in the race as you can create a buzz around your brand. 
Beyond introducing your vision to dedicated viewers, a startup event is also the perfect opportunity to share upcoming milestones for your company. This includes unique products, services, new websites, and more. 

Source: 5 Benefits of Having a Launch Event for Your Start-Up

Editor's Note: During the pandemic it has been exceedingly difficult for women entrepreneur micro-businesses launched into the community getting their business off-the-ground and running. As a community women entrepreneurs are coming together to lend a helping hand to support these women who would other wise likely not succeed. On Tuesday, August 23, 2022 C2 Your Health Women's Initiative Inc. (501(3)c) will be hosting the Women Entrepreneur Small Business Spotlight Showcase event to fundraise and promote women entrepreneur micro-businesses startup businesses who are struggling due to succeed because of lack of mentoring, resources, and low confidence. This event is designed to support and empower the individual woman entrepreneur through connections, social networking and recognition. This event also showcases their business to the community through a vendor fair, Michiana Women Entrepreneur to Watch award, Ribbon Cutting Ceremony and Community-wide Grand Opening Launch Party. If you live near the South Bend, IN area we invite you to attend. Press Release  Website  100% of the proceeds go women entrepreneur mentoring. Donations welcome click here

#C2YHW #womenmoveforward #womenentrepreneurshowcaseSB

Friday, July 8, 2022

7 Reasons Why Your Business Should Partner with a Charitable Organization



Developing a community partnership with a nonprofit charitable organization could be one of the best business strategies for your small business you can add to your revenue building toolbox. You might be wondering how could this be? I'll explain.

Charitable organizations are businesses similar to yours looking to increase their revenue just like you are for your business. A charitable organization increases their revenue is by adding new ways to reach more people with their message in the hopes of increasing their contributions. This is much the same as your business. You are looking to increase your revenue by increasing your sales and / service utilization. And how do you do that? The same way, by increasing the number of people who are introduced to what you have to offer. Both your business and the charitable organization are looking to increase your numbers and this can easily happen with what is known as "cross-marketing." 


When selecting a charity partner it's important to take time to consider their mission, vision, membership and target market. When aligning your business with a nonprofit charitable organization that is similar to your company’s mission you create an opportunity to

connect with the wider community in a way that would not be available to your business and the charity has the same opportunity by connecting to your target market. Now you have two business entities all marketing to two different markets which increases the marketing reach for both. It’s a win-win partnership.

For example, C2 Your Health Women’s Initiative Inc. provides support through mentoring to women who are looking to start a business or struggling entrepreneurs from low-income neighborhoods. Many women in domestic violence situations do not know there is entrepreneur support and mentoring to help them to create and income to help them create a stable income as an exit strategy. C2 Your Health Women’s Initiative Inc. is able to provide this support thanks to the partnership with H.O.T. Hear Our Tears who provides counseling, resources and education to women in domestic violence environments. With this strategic partnership entrepreneurial women learn about the domestic violence support that is available in our community.  At the same time women in domestic violence environments are learning there is woman-to-woman mentoring support if they would like to create and grow an entrepreneur business. This strategy doubles the reach of both organizations.


Your small businesses can benefit from partnering with a charity in the following seven (7) ways: 

1. Boost your brand visibility. 
2. Increase your revenue by attracting new customers. 
3. Improve your business reputation by demonstrating you care. 
4. Positive no-cost marketing. 
5. Expand your customers awareness in your own business values and work in the community. 
6. Connect with community leaders and other entrepreneurs by attending charitable events and meetings. (network)
7. Helps your business stand out from all the rest. 

Once you have your nonprofit charity selected to support and a partnership is developed, the next step is established how you will support each other then create a marketing strategy with benefits both your business and the charitable organization. 

Stay Healthy. Stay Connected. Stay You. 

Cindy Cohen RN, BS BA 
Founder, President 

Hey women entrepreneurs lets' meetup!




#womenmoveforward #C2YHWI #womenmentoringworks #womenownedbusiness

Wednesday, June 29, 2022

Move Over AHA Life's Simple 7 - Life's Essential 8 is Here

Look what's new on the heart healthy landscape of disease prevention! Who knew getting the proper sleep can actually save your life? Sleep is no longer just to restore your strength and energy preparing you for the next day it's life saving. So, the next time you think you 3 - 4 hours a sleep is enough to ready you for the day your heart may not agree with you. 

According to an new study looking into an enhanced approach for assessing cardiovascular (heart & circulation) health, Life's Essential 8, has been developed, according to an American Heart Association (AHA) Presidential Advisory published online June 29, 2022 in Circulation.

Just a little history to put things in perspective. 

In 2020 American Heart Association developed a prescription for heart health called Life’s Simple 7 – the seven most important predictors of heart health and also a pathway for achieving ideal cardiovascular health. The Simple 7 included:

1. not smoking (nicotine exposure)

2. healthy weight (body mass index)

3. eating healthy (eat fruits & vegetables)

4. being physically active

5. reduce blood pressure

6. reduce cholesterol (blood lipids)

7. reduce blood sugar (glucose)

Following this recent study on the best approach to asses heart disease Donald M. Lloyd-Jones, M.D., from the Northwestern University Feinberg School of Medicine in Chicago, and colleagues convened to recommend enhancements and updates in response the studies on cardiovascular health (heart & circulation) developed in 2010 which resulting in the AHA Life's Simple 7 campaign. A new study reviewed and updated the original Life's Simple 7 recommendations (listed above) and new guidelines were developed. 

This presidential advisory introduced an enhanced approach to assessing (heart & circulation) health: Life’s Essential 8. The components of Life’s Essential 8 added SLEEP HEALTH to the already identified healthy diet (fruits & vegetables), physical activity, nicotine exposure, body mass index (healthy weight), blood lipids (cholesterol), blood glucose (sugar), and blood pressure.

What's the recommendation for sleep? According to the American Heart Association, studies have found that most people need six to eight hours of sleep each day for a healthy heart.

Wondering what your Life Check Score is based on the Essential 8? To get started click here, take the test, then post your score and what you learned in the comments.  

Be Well. Live Well.
Your partner in health,

Certified Health Coach
Certified Wellness Consultant

Editor's Note: Pick up some more heart healthy tips / recipes click here 

Come join us on Facebook WackyforWellness Group

#C2YHWI #wellnesswednessday #cindycohenrn #nutz4nutrition 

Saturday, May 21, 2022

6 Monthly Reports Every Entrepreneur Business Should Monitor

Review these metrics and reports each month to measure the financial health and long-term outlook of your small business.

Especially when just starting out, small business owners need to keep a close eye on the financial health of their venture. Mature companies may decide to monitor financial and marketing reports quarterly. But for small businesses, monthly reporting is often a more useful way to measure success.


Monthly reporting can give you feedback on your pricing, marketing promotions, employee productivity, and growth. With this information, business owners can make better decisions around big purchases, leveraging or repaying debt, and expanding to new locations or verticals.


1. Profit and loss (P&L) statement 

Your P&L statement, also known as an income statement, shows how much revenue was generated, the expenses incurred, and the resulting profit or loss over the course of the month. For your business to succeed, your revenue must exceed your expenses. Checking this report each month can show you whether or not you’re on track to cover your costs and generate profit.


Some business owners check this report quarterly; but by regularly tracking your expenses and revenue, you can better understand how small changes to your operations impact your financial success. If you are incurring losses each month, that’s a sign that something big needs to change.

2. Balance sheet

A balance sheet lists your company’s assets, liabilities (e.g., debts), and equity. Reviewing your balance sheet monthly shows a snapshot of your company’s financial position at a particular point in time.

“By comparing balance sheets from month-to-month and year-to-year, you can identify trends and make more informed financial decisions. You’ll also be able to monitor the key financial ratios that lenders use to determine your company’s health: liquidity and leverage.” wrote Lendio.

3. Cash flow statement

Along with balance sheets, cash flow statements are an important indicator of financial health. A cash flow statement reveals your change in cash and cash equivalents from month to month. It uses the cash basis of accounting and classifies cash flow into three major categories: operating, investing, and financing.

If your cash flow is looking weak — e.g., you have more cash going out than coming in — you may decide to get temporary financing or cut expenses.

4. Accounts payable and accounts receivable

Keep tabs on your accounts payable (AP) and accounts receivable (AR). These two reports tell you how much you owe and are owed, respectively. Tracking your AP and AR helps with record-keeping, managing cash flow, and compliance. Reconciling these two accounts monthly will make sure no bills slip through the cracks and your customers and partners are paying your business on time.

5. Marketing engagement

Monthly reviews aren’t limited to financial reports—monitoring your marketing outreach is also important. See how your social media campaigns have performed by checking the native analytics for Facebook, Instagram, and any other channels you use to reach potential customers. Google Analytics and your email marketing tool can also give you insight into what’s working and what isn’t.


6. Customer loyalty

Customer loyalty isn’t found in a single report, but it’s worth compiling key metrics each month to understand whether your business is retaining customers or simply churning new customers. Create a report that summarizes key indicators such as:


o  Customer retention rate.

o  Negative churn.

o Net Promoter Score®.( NPS can be termed as a metric that measures a customer’s willingness to recommend a brand’s product and services to their friends, family and colleagues.)

o  Customer effort score.

o  Referral traffic.

o  Social media mentions.


Some of this data can be found in your point-of-sale system or loyalty program. Other metrics can be found in your marketing analytics. Since the cost of acquiring a new customer is five times higher than retaining an existing one, you want to keep tabs on whether your customers have a good experience with your product or service.


Source: US Chamber of Commerce Published May 03, 2022 6 Monthly Reports Every Small Business Should Monitor

Hey women entrepreneurs lets' meetup!




#womenmoveforward #C2YHWI #womenmentoringworks #womenownedbusiness

Tuesday, May 17, 2022

What are the top 7 reasons to hire a professional to do your headshot?


We are hosting a profession headshot photoshoot mixed in with a women entrepreneur networking event. Yes if you are not a woman and would like to schedule a headshot photo shoot and network you are welcome to set your photo shoot appointment by texting 989-529-3069. Connect with Kish Photos and C2 Your Health Women's Initiative Inc. to join us!  

You may not think you need a professional to do your headshot but I’m going to tell you why investing in a professional high-quality headshot is a worthy investment in yourself and your brand. I would bet that you can come up with 100 reasons why you don’t want to have your headshot done, I get it, no one likes to be photographed but it doesn’t have to be a bad experience! Hiring a professional who knows what they are doing is the key to a great shot and a great experience. Looking natural, good lighting, genuine expressions are so important to a great headshot and a professional should be able to help guide you through the process.

A professional and experienced headshot photographer can really bring out the best “you”. Sure, iPhones are getting really good but there is no replacement for understanding good light, how to position the subject, or bringing out the best in someone’s personality. A good photographer knows how to do retouching, so you still look like you. I believe people should take advantage of the retouching, a good retoucher can fix flyaway hairs, blemishes, teeth whiten, smoothen out skin or even take off 10 lbs.! I believe though a responsible headshot photographer should bring out the very best in the person they are photographing. Just because we can make you look like George Clooney or Cindy Crawford, doesn’t mean we should. We all want those wrinkles gone but let’s be honest, we earned those lines.

 So what are the top 7 reasons to hire a professional to do your headshot?

1. Professionalism. First and foremost it gives you credibility and professionalism. Potential clients, investors and collaborators who find you online, either on LinkedIn or website or even Facebook are more likely to take you seriously.


2. First Impressions. Did you know that we are judged by someone within 11 seconds of meeting or being seen? This seems crazy but isn’t it a good idea to take advantage of those 11 seconds (or probably way less online and put your very best self forward? Like or not, it’s true that we judge a book by its cover. Let’s pretend a buyer is searching for a widget and looking to have a good long term business relationship with the widget salesperson. Seller A sells amazing widgets but doesn’t have a profile photo. Seller B has great widgets too but has a photo on their profile that is blurry and obviously cut out from 10 years ago at a wedding (likely with his ex-girlfriend). Seller C also sells widgets, but the salesperson has a great photo and looks friendly, approachable and easy to work with. Who do you think the buyer is going to call first? I can bet it’s seller C. People want to work with people. Put your best self out there.


3. Personality! Show it off. A good headshot will give your potential customers and idea of who you are, a great smile can go a long way.


4. Confidence. A great headshot will help you feel confident and professional when you are calling on a potential client. I always suggest having a makeup and hair person either on set or to have it done before hand. It’s amazing how much more confident it can make you feel. If you are waiting to lose those 10 lbs., there is no reason to wait, retouching can slim those cheeks or arms down a little just where no one will even know but just say what a great shot it is.


5.  Stand out above the rest. A great profile photo on LinkedIn will set you apart from the competition. Believe it or not, you can’t imagine how many people cut out a shot of them from a wedding with their arm around an ex. Usually it’s a grainy cropped photo of the person in a tux, this is not a good way to show who you are or what you are about. I’m also always shocked at how many people don’t even have a photo up on LinkedIn. Remember, it is your first line of introduction, make it great!


6. Visual Reminder of who you are. How many times have you been to a function and met someone you wanted to connect with for business? A good, clean (and current) headshot can be a visual cue for someone to remember you and connect on LinkedIn.


7. Branding. There is a lot of talk now about branding your image. Many people think of branding as something only for a large company, but it is also applicable to small companies and individuals.

Read the rest of the article: 

7 Reasons Why You Need a Professional Headshot

Hey women entrepreneurs lets' meetup!




#womenmoveforward #C2YHWI 

Wednesday, April 27, 2022

National Small Business Week May 1 - 7


For more than 50 years, the U.S. Small Business Administration (SBA) has celebrated National Small Business Week. National Small Business Week officially recognizes the critical contributions of America’s entrepreneurs and small business owners the 1st week in May each year. 

You might be wondering what percentage of businesses in the US are classified as a small business? A unbelievable 99% according to the US Chamber of Commerce latest Small Business Statistics.  If you are wondering about your state check this  out Small Business Statistics by State.

So I say that's definitely a reason for 99% if all small business to celebrate and observe National Small Business Week! 

You can celebrate National Small Business Week by: 

Prioritizing your purchases.

1. Shop local - from a small business in your community

2. Shop small - locate small businesses through directories WomanOwned  

Share a story about the great service you received from a small business on social media or google reviews 

Refer your friends to small businesses you frequently buy from 

As a small business owner you can: 

Share your business story, your goals and long term vision of your business this will help others to want to support you in your efforts.  

Thank your family, friends, and customers for supporting you with a customer appreciation event and handwritten thank you notes. For more ideas click here

Invest in yourself.  In order for your business to grow you need to grow your knowledge, resource connections and self-confidence. The faster you gather these tools the faster you will achieve the results you are looking for and the closer you will be to your dream business. The quickest way to accelerate your growth is to hire a coach, mentor to hold you accountable, take a class to learn a new set of skills, get your business certified to gain creditability. And if you can someone else too through making donations to organizations who help small businesses.

Here's a great place to start the Small Business Association and SCORE both are sponsoring the Small Business Week Summit. 


Join us May 2 – May 5, 2022, for the National Small Business Week Virtual Summit hosted by the U.S. Small Business Administration and SCORE.

Attend this free, virtual summit to access critical federal resources, learn new business strategies, meet other business owners and chat with industry experts!  This 4-day, action-packed event will include honoring small businesses around the country, educational sessions, online business resources, and exciting speakers.

"National Small Business Week is a time to honor and celebrate America’s entrepreneurs and innovative startups. This year’s theme, ‘Building a Better America through Entrepreneurship,’ celebrates the resiliency and tenacity of America’s entrepreneurs who are doing their part to power our nation’s historic economic comeback."- Administrator Isabella Casillas Guzman

To learn more about this FREE SUMMIT  click here

Stay healthy. Stay connected. Stay you.

FounderC2 Your Health Women's Initiative Inc.

About C2 Your Health Women's Initiative Inc

C2 Your Health Women's Initiative designated by the IRS a nonprofit organization 501(c)3) for the betterment of women entrepreneurs in our communities.
Women Move Forward Entrepreneur Mentoring Community Memberships Women Entrepreneur Excellence Course and Certification hosted on Women Move Forward Membership platform  here  Women Entrepreneur Excellence Course and Certification Pre-mentoring application complete now  Women Move Forward Initiative Make a donation: Go Fund Me Or CASH APP $WOMENSINITIATIVE

Thursday, April 21, 2022

Increase Your Productivity & Secure Your Health by Implementing One Simple Change

As an entrepreneur staying healthy, being able to perform at your personal best is
critical to your business success and economic stability.  Think about it. If you don't have your health, you really don't have a business, especially if all your business depends on your productivity.  If you are feeling great now, chances are it won't last. No one is immune from sickness. However, you can prepare in advance for sickness by making yourself as healthy as possible so when it happens and it will, you and your body will be ready.  

Something as simple as making one simple change in your diet or lifestyle each 30 days can redesign your entire health and disease picture for the rest of your life. Ok let's do the math. One change per month equals to 12 new healthy lifestyle habits in one year. At the end of two years that would be 24 new healthy habits, Yep that would do it, a complete lifestyle overhaul!

When I first heard this idea seemed easy enough. I would start with something I thought was easy and would make a big difference. My one simple change would be stop going to fast food restaurants.  After all I thought I hardly ever picked up for there so it would be easy. 

Well I was wrong, I'll tell you more later. 

In the movie Supersize Me Morton Spurlock (movie 2004) demonstrated by making one change, eat each meal at McDonalds he changed his healthy picture to one riddled with sickness. In just 30 days his body reacted to the the fast food menu with a weight gain of 25 pounds and a host of ailments that took 6 months to get off along with a host of newly diagnosed medical conditions related to high fat, high salt and high sugar diets.

That Sugar Film (2014) told the story of how pervasive sugar is in our diet. Damon Gameau embarks on an experiment to create a discussion on the effects of a high sugar on a healthy body, while consuming only foods that are commonly perceived as health. 

During That Sugar Film they reported the average person eating processed foods consumes approximately 40 teaspoons for sugar a day.  In case you are wondering that's 4.5 times the daily recommendation. To demonstrate how close sugar and processed foods are closely related to weight gain a diet of healthy foods was compared to sugar loaded foods with equal calories was being consumed. The diet with sugar diet gained 10 lbs. in 30 days vs. the healthy diet did not cause weight gain on the same number of calories.

In these two examples, the one change was adding fast large amounts of fast foods, the other the one change included changing sugar consumption. It's important to note in each one of the films the experiment was only for 30 days and included only one change in their food consumption. You can imagine what a life time can do. 

You might be saying to yourself "it can't be true!' Oh, but it is. It's true in the reverse too. Leaves you wondering what you can trust about food? 

If you added 1 serving of broccoli to your plate every day (one simple change) you will be adding 365 servings a year. Over 10 years that's 3,650 servings. The American Cancer Society says by adding cruciferous vegetables (broccoli) to you diet you will be reducing your risk of cancer. Read the report click here

Back to my story. I discovered a few interesting things. 
1. I ate at fast food restaurants more than I thought I did.
2. I was addicted to the food, just like the movies said. 
3. The change was simple, but not easy. 

I did stick to my personal commitment of no fast food restaurant food, then after 30 days. I noticed I was not as sleepy in the afternoon. Then I picked something a bit easier to change, go to bed earlier. Which made a big difference in my productivity. Which was great for getting my work done. That was 20 years ago. I kept moving forward on my journey to better health, and I am enjoying the best health every while many of my friends health is declining, and are finding it difficult to keep up with their work schedule.  

Many of my clients ask me where to start when choosing a healthy lifestyle. There are basically four important pillars of good health. If one of the pillars are missing then your health will be unstable. Unstable health results in the symptoms and signs we know as poor health.

I think most experts will agree the Four Pillars of Good Health are:
1. Eat Whole Foods 
2. Drink Water
3. Activity
4. Sleep Better / Stress Less

We suggest you pick one simple change and keep it for the next 30 days.
I mean really you can make any change for 30 days. Everybody can, can't you?

Stay healthy. Stay connected. Stay you. 
Your partner in health,

#onesimplechange #wellnesswednesday #c2yourhealth #c2yhwi  #cindycohenrn #nutz4nutrition 

About C2 Your Health Women's Initiative Inc

C2 Your Health Women's Initiative designated by the IRS a nonprofit organization 501(c)3) for the betterment of women entrepreneurs in our communities. Women Move Forward Entrepreneur Mentoring Community Memberships Women Entrepreneur Excellence Course and Certification hosted on Women Move Forward Membership platform  here  Women Entrepreneur Excellence Course and Certification Pre-mentoring application complete now  Women Move Forward Initiative Make a donation: Go Fund Me Or CASH APP $WOMENSINITIATIVE