Women Entrepreneurs: Thriving in a Shifting Economy – Q1 2025 Insights from a Mentor

Like many women entrepreneurs, I have been keeping a close eye on this stormy economic climate we are living in. With all the buzz about inflation, recession, and economic shifts, it’s understandable to feel a bit overwhelmed. The start of 2025 has brought a wave of both uncertainty and opportunity, making it a time that calls for reflection, resilience, and renewed focus. But here’s the truth: no matter how worried you have been, now more than ever, women are showing up and stepping up like never before. 

The number of women entering entrepreneurship is at a historic high—and that’s something worth celebrating. Studies show women are highly engaged in economic rebound. According to Women's Small Business Economic Report, women, particularly women of color, have been a major force in America's economic rebound from the pandemic, with a significant increase in women-owned businesses. 

From where I sit, the first quarter of 2025 offered both real challenges and powerful opportunities. While the path hasn’t been easy, it’s clear that women entrepreneurs are more than equipped not just to endure, but to thrive.  

Let's break it down. 

What’s Happening in the Entrepreneurial Landscape?

Artificial Intelligence (AI) took center stage in Q1, proving itself not just as a tech trend but a game-changing shift across every industry. For many AI has become their virtual assistant; others are automating customer service and email marketing, just to mention a few of the growing AI tools now available to us.  AI is something every entrepreneur should begin to explore—especially in small ways. Even basic tools like ChatGPT, Gemini, Canva’s AI content features, and Grammarly’s tone adjusters can make a meaningful impact.

Resource: Women in AI – A global nonprofit helping women embrace AI in business. 

Funding & Financial Focus: What You Need to Know

Access to capital is tightening. Lenders and investors are now more selective, focusing on business models that demonstrate a clear path to profitability. But funding is still out there—it just requires more preparation. This means:

• Stronger business plans

• Clear, compelling presentations

• Evidence of traction

• Updated credentials, certifications, and recognitions

• A realistic revenue model within 24–36 months

Also, credit scores—both personal and business—are playing a larger role in lending decisions. Make sure you’re nurturing your financial reputation just as much as your brand.

Resource: Hello Alice – Offers funding resources and grant opportunities for women-owned businesses. 

Challenges: Real Talk from the Front Lines

According to the U.S. Chamber of Commerce’s Q1 2025 Small Business Index, 63% of small businesses report they are in good health in the 1st Quarter. Confidence dipped among small business owners. Persistent inflation, rising costs, cybersecurity threats, and ongoing hiring challenges are all part of the current picture.

This doesn’t mean you back down. It means you get strategic. 

Women now own nearly 40% of all U.S. businesses, and our presence is growing. While gaps in venture funding persist—especially for women-only founding teams—more opportunities are emerging through women-focused accelerators, angel networks, and public grants.

Resource: GrantsForWomen.org – A directory of current grants specifically for women entrepreneurs.

As a Woman Entrepreneur, You Are Built for This

Women entrepreneurs bring resilience, innovation, and a deep understanding of people—qualities that shine brightest in uncertain times. You are built for this moment, and your work matters more than ever.

QTR2 Action Plan: Let’s Elevate Together

Moving forward, it's important to have a clear plan, re-evaluate, and monitor for continuous improvement. As my granny used to say, “It’s wiser to dig the well before you’re thirsty.” Preparation is everything. Now is the time to get ready—surround yourself with a trusted advisory team, connect with peers who will encourage you, and find a mentor who can guide you, open doors to valuable networks, and support your business decisions when it matters most.

Lean In to Community Support
Surround yourself with women who uplift, challenge, and support you. Join groups that bring women together socially and for business. Collaboration creates momentum.

Get AI-Curious
Explore free or low-cost AI tools to improve your productivity or marketing. Start with one tool and build confidence from there.

Sharpen Your Financial Strategy
Monitor cash flow, cut unnecessary expenses, and research non-traditional funding like grants or pitch competitions.

Network with Intention
Build relationships—not just business cards. Real connections lead to real growth.  Increase the number of networking opportunities you are attending, and increase the quality of those you network with

Keep Learning
Stay on top of emerging trends in your industry, new technologies, and economic shifts. Knowledge is power—and your competitive edge. 

Let QTR1 Be Your Launchpad

Ok, I admit, the 1st QTR of 2025 wasn’t easy, but it can set the stage for meaningful recalibration. Use the lessons you’ve learned as momentum to build businesses that are bold, resilient, and ready for what’s next.

You’ve got this—and you’re not alone.

Stay healthy. Stay connected. Stay you. 

Cindy Cohen RN, BS BA 

Founder, President 

C2 Your Health Women's Initiative, Inc. 
Women Move Forward Mentoring Community 

Get the book! 

She Means Business: Breaking Through and Scaling Up https://a.co/d/7KERmgS 

Women Who Launch: Your Guide to Startup Success  https://a.co/d/3D3Y5SD 

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