Why Crowdfunding Can Be a Game-Changer for Women Entrepreneurs

 

So, you’ve got a big idea—you can see it, you can feel it, and you can already imagine people using it. Then comes the more challenging part: figuring out how to pay for it. For women entrepreneurs, that hurdle can feel extra high when loans or investors aren’t within reach. Enter crowdfunding. Platforms like Kickstarter and Indiegogo enable you to share your vision with the world and invite people to help bring it to life. But let’s be honest—it’s not just “post it and watch the money roll in.” A successful campaign takes strategy, creativity, and a clear story. Done right, it can be one of the most empowering ways to launch your business—or even add something new to the one you’ve already built.

Why Crowdfunding Works for Women in Business

• No debt, no strings attached. People back you because they believe in your idea, not because they expect equity or repayment.

• Test the waters. A campaign shows you right away if your product sparks interest. It’s like instant market validation.

• Community + buzz. Your backers aren’t just buyers—they’re the start of your customer base. Plus, crowdfunding platforms often bring added visibility and media attention.

• Telling YOUR story. Crowdfunding isn’t just about the product. It’s about you, your passion, and your “why.” Women founders shine here because authenticity really connects.

What Products and Services Do Best on Crowdfunding

Crowdfunding works for many different types of businesses, but some ideas tend to shine more than others. Here are a few categories that usually do really well:

• Innovative Products – Tech gadgets, smart home devices, or unique problem-solving tools (think “the next big thing” for everyday life).

• Creative Lifestyle Goods – Fashion items, accessories, home décor, and personal wellness products that combine style and function.

• Food & Beverage – Unique snacks, drinks, or kitchen products with a fun twist or strong story.

• Art & Design – Books, games, art projects, or creative experiences.

• Social Impact Products – Anything that ties to a bigger purpose, like eco-friendly products or items that give back to the community.

Services can also succeed on crowdfunding, though they sometimes need a tangible hook. For example: offering workshops, digital courses, or exclusive memberships can attract backers if paired with a clear benefit or reward.

The common thread? Crowdfunding campaigns do best when there’s something people can touch, experience, or feel connected to—and when the story behind it is authentic.

Lessons for Entrepreneurs

If you’re thinking about running a crowdfunding campaign, here are a few tips:

• Share your journey as much as your product—people love to know the person behind the idea.

• Set a funding goal that feels achievable, and celebrate the milestones along the way.

• Think beyond the campaign. Crowdfunding can be the launchpad for long-term growth, not just a one-time event.

Spotlight: Bella Fupa’s Kickstarter Launch

This year in the Women Entrepreneur Excellence mentoring program, I’ve had the joy of working with the company Bella Fupa, who is boldly launching their new product on Kickstarter. Bella Fupa is doing all the things crowdfunding is meant for—sharing owner's story, building their community, and raising funds on there own terms.

Watching Bella step into this moment has been truly inspiring. Their campaign shows exactly how powerful crowdfunding can be when you’re willing to put yourself and your dream out there.

If you’ve been sitting on an idea of your own, maybe it’s time to explore crowdfunding. Platforms like Kickstarter aren’t just about raising money—they’re about raising your voice.

And if you want some encouragement, go check out Bella Fupa’s Kickstarter campaign. Support their journey, and maybe you’ll be inspired to start your own!

Stay healthy. Stay connected. Stay you. 

Cindy Cohen RN, BS BA 

Founder, President 

SupportHerJourney.org 
C2 Your Health Women's Initiative, Inc. 

Women Move Forward Mentoring Community 

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This post is part of the Support Her Journey Blog. © 2025 C2 Your Health Women’s Initiative Inc.