7 Female Entrepreneurs Share Their Biggest Challenges
When it comes to catching up with their male counterparts, women
have made great strides in the business world over the years. But there's no
doubt about it: Today's female entrepreneurs are still up against a few major
obstacles. Seven women shared the biggest challenges they and their fellow
female business owners have to face in the modern world,and give advice on how
to best overcome them.
Utilizing connections
"One of the biggest challenges for a female entrepreneur is
not understanding how important it is to have networks and trusted advisors. In
almost any type of entrepreneurial endeavor, a key contributor to success is
obtaining introductions and connections to people who can help you to get
through the door. If you get through the door of a decision maker as the result
of a friend's recommendation, you will inevitably walk away having learned
valuable information from the meeting. Men have always understood and developed
very strong relationships and networks,
which women have long known as the 'boys club.' We are late to the game, and we
have to support each other by developing strong 'girls clubs.'" – Carolyn Leonard, CEO of DyMynd
Being decisive
"A prerequisite to being an entrepreneur is to finely tune
your decision-making abilities. In my time as CEO, I have learned to be comfortable
making decisions with less than perfect information, while being mindful of the
various viewpoints. Avoiding 'paralysis by analysis' is a major obstacle, but
it is also not an excuse to overlook contrasting viewpoints." – Amy Kothari, president and
CEO of Alarm Capital Alliance
Access
to funding
"Women face greater obstacles than men when starting and
growing businesses, especially when it comes to receiving angel and venture
capital. Though it might be unintentional, men fund people who look
and sound just like them, and the consequences are just as harmful as if there
was malicious aforethought. Don't do it alone! [Seek] advice from a variety of
sources, including co-founders, professional advisers such as accountants and
lawyers, peer advisory groups, CEO mastermind groups, boards of advisers, and
family members." –
Geri Stengel, author of "Forget
the Glass Ceiling: Build Your Business Without One" (Dell,
2014)
Lack
of role models
"There are successful female entrepreneurs throughout the
world, but male entrepreneurs get better media coverage and visibility. What's
easier to name, three successful female entrepreneurs or three successful male
entrepreneurs? Women tend to start businesses in the sectors where they have
work experience, skills and networks. The low percentages of female startups in
the tech
sector reflect the low numbers of women working in this sector
in general. Increasing the number of women employed in technical positions, as
well as in other male-dominated sectors such as construction, transportation
[and] mining, will increase the number of female startups in these
industries." –
Ruta Aidis, vice president of research and gender, and GEDI project director at
the Global Entrepreneurship and
Development Institute
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