A New TikTok Trend - October Theory Explained
A new TikTok trend is shedding light on why this month is the time for transformation, in what has been dubbed the "October Theory."
Izzy Utterson (@izzyutterson), 27, a content creator from London, has been
at the forefront of the trend, explaining how the arrival of spooky season marks a 90-day lead-up
to the New Year—offering a catalyst for self-reflection and personal growth.
In a video that has garnered 25,800 views, Utterson urged
her followers to become empowered by the transitional period and set themselves
a 90-day challenge.
She told Newsweek: "The October Theory
to me is this idea that October is a transformative period in our life. It's
three months until the New Year, so we start to really reflect on what's behind
us and look to the year ahead."
Utterson explained that she noticed how October prompted
people to "hibernate" and work on themselves, whether through a new
fitness challenge, a health-focused lifestyle shift, or simply slowing down
after a summer of indulgence.
She added: "When looking back on my last five Octobers,
they have been the most pivotal and defining points of the year, something I
didn't actually realize until reflecting."
Utterson believes the reason people gravitate toward change
in October is that they're more conscious of investing in their well-being.
"We can't just wait until New Year's Day for some magical bout of
inspiration and motivation, instead we use these last three months of the year
to dive into our goals, hopes, and dreams."
Utterson shared her personal "one to 10" method
with her followers. She encouraged viewers to envision the habits and routines
of their "dream" selves.
"If you have crazy goals, I want you to get those
vision boards ready, get the dream version of you ready to go, and then work
backward from there," she said. Utterson encouraged followers to examine
every detail, from the daily habits of their ideal selves to specific fitness
goals.
"For the next 90 days, we're gonna use October as a
springboard to get us into the most glowed-up era of our life," she said.
"By the time 2025 rolls around, we are already on the way to becoming the
dream version of ourselves," she added.
Other creators have echoed Utterson's sentiments, including
Kelly Sites, who shared a way of revisiting October's significance. She
encouraged people to type "October" into their camera rolls and take
a visual trip through previous Octobers to observe personal growth.
In her viral TikTok, which has amassed 1.5 million views,
she reflected: "For me, they are like different from the beginning of
October to the end … and for each year, I'm like, wow, I grew so much each
entire year after that."
October Theory struck a chord with viewers, who took to the
comments to share their own reflections.
"I feel like October is better than January,"
remarked Clodagh, one user who said they preferred the energy of October
over pressure-filled January resolutions.
Another commenter suggested that the universe seemed to
favor October for change, noting: "The universe is in harmony in October,
Libra is represented by the scales. Equal part sun, equal part moon. It's ripe
for new beginnings and transformation."
One viewer shared how their October journal entries
consistently revealed "Aha!" moments that led to life-changing
realizations.
Therapist Seth Eisenberg weighed in on the phenomenon,
noting that October's seasonal shift often encourages deeper reflection and
growth.
"October brings a natural shift in seasons, and with
it, a subtle reminder of cycles, change, and renewal," he told Newsweek.
Eisenberg explained that the transition from summer's busyness to autumn's
quieter energy prompted many people to slow down, and that this deceleration
provided space for personal assessment.
"When we slow down … we give ourselves the chance to
'see what is there to be seen.' This process is crucial for self-growth,"
he said.
Eisenberg suggested that those hoping to make the most of
this period should engage in practices that enhance mindfulness and
self-awareness, such as journaling or meditation. "Growth requires both
reflection and action—understanding where you are, acknowledging your internal
landscape, and then deciding how you wish to move forward," he added.
Source: How the Viral 'October Theory' Could Change Your Life, According to Experts
Editor's Note: The "October Theory" sees fall as a perfect time for launching fresh ideas and routines, making it ideal for setting intentional business goals. As your mentor, I encourage you to use this season to take stock of what's been working and set meaningful plans for the rest of the year. This slower season offers a natural rhythm to rethink strategies, strengthen habits, and build relationships that will carry you confidently into the new year. So, make October your time to spark change and bring those ambitions to life!
Founder, President
C2 Your Health Women's Initiative Inc.
Women Move Forward Mentoring Community
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