Things to Do During Small Business Month to Grow Your Company (May)
May is Small Business Month, a time to support and celebrate the contributions of small businesses and startups. It’s also the perfect time for entrepreneurs to explore new ways to directly and indirectly grow their organizations. This Small Business Month, jump-start your growth initiatives by tackling these 11 critical areas of business development, with dozens of tasks to get you started.
Develop core growth strategies. When you’re elbow-deep in day-to-day business management, it’s hard to step back and recognize where you’re falling short, let alone find time to strategize. In May, build your company by identifying weak strategies or workflows and adjusting your approach to support business growth. Pick at least one strategy to work on and create achievable, short-term goals. Next, determine what financial and time resources your plan requires. Put your system into action with daily, weekly, and monthly tasks that move your company toward successful outcomes.
Here are a few resources to jump-start your strategy improvements:
Review collection and management. According to BrightLocal, 76% of consumers regularly read reviews of local businesses. If you don’t already have one, design a process to request, monitor, and respond to reviews. Begin your planning session by learning how to cultivate positive reviews and handle negative ones.
Public relations (PR). Increase positive PR with a plan that outlines weekly PR tasks, such as partnering with micro-influencers or answering Help a Reporter Out (HARO) questions.
Search engine optimization (SEO). Use a free SEO checker to assess your website. Evaluate the results to develop SEO goals and outline your next steps. Learn more about key SEO strategies for small businesses, and explore additional free SEO tools you can use to enhance your efforts.
Social media. Choose one channel to optimize during Small Business Month. Create a channel-specific strategy that ties into your overall social media marketing plan. Brainstorm ideas using our strategy guides for TikTok, Facebook (Meta), and Instagram.
Video marketing. According to Wyzowl, 90% of marketers have reported a positive ROI from their video marketing efforts. Find inspiration with seven unique ways to leverage video content for your business.
Time management. Devote more time to business growth by concentrating on core tasks that add value to your company. Categorize your activities and consider automating tasks to streamline your processes (and your to-do list). Once you have your list of core responsibilities, explore smart habits to boost your productivity.
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