13 Essential Metrics Small Businesses Need To Track

The advent of big data is a double-edged sword. For many businesses, the increased amount of data makes for more impactful insights. For a small business, however, large volumes of data can be confusing—owners and leaders may mistakenly assign too much weight to some data or overlook important information.

Prioritizing metrics makes for a much more streamlined method of determining a business’ performance. But which metrics are “need to know” and which ones are “good to know, but not essential”? Below, 13 experts from Forbes Finance Council detail which metrics can really help small-business owners assess the state of their company and improve their bottom line.

1. Growth And Profit Percentage

2. Customer-Acquisition Costs

3. Cash Flow And Revenue

4. Profit And Loss

5. The 80/20 Of Your Business

6. Debt-To-Equity Ratio

7. Cash Flow Available For Debt Service

8. Throughput Time

9. Gross Profit

10. Monthly Spend

11. Conversion Rates

12. Lifetime Value

13. Longevity

Read the article in its entirety: 13 Essential Metrics Small Businesses Need To Track 

Other small business resources to consider: SCORE, Small Business Administration, US General Services and Women Move Forward Mentoring Community. 

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Cindy Cohen RN, BS BA 
Founder, President 
C2 Your Health Women's Initiative Inc. 
Women Move Forward Mentoring Community 

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