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What's stopping your business? Unworthiness or Underserving?

 


Do you ever wonder why people set goals, work towards them all their life but really never reach them? I wonder this often. I met so many amazing women who educate themselves, hire business coaches, success mentors, work hard, put in the time, the money, the energy, and still just don’t quite make it to their goals only to become angry, frustrated and eventually stop, give up, quit. This saddens me.

What is that? Well, it’s a lot of things.

Douglas Vereeren wrote Why People Fail to Achieve Their Goals approximately 80% of people never set goals for themselves. This is especially prevalent among people who are not involved in some sort of business or entrepreneurial endeavor that promotes goal setting however many people in business fail to set goals too.

If that’s not surprising to you, did you know only 20% of people that do set goals, approximant 70% fail to achieve the goals they have set for themselves.

Sierra Calabresi  wrote 9 Reasons Achieving Goals Can Be Difficult describing why she thinks it’s hard to achieve the goals that people set because sometimes people are not fully mentally committed, they focus on the fantasy instead on the actions, experience high anxiety creating additional mental obstacles, think of the worst aspects (procrastination), fail to evaluate their performance, set unachievable goals, expecting immediate results, don’t take ownership of their goals and/or don’t celebrate their successes.

These reasons are all great and absolutely true. However, I don’t think these reasons get to the heart of the matter, root cause, they are just what we see on the surface.

In my experience, when you dig down deep, really deep the two (2) reasons why people don’t achieve their goals, especially women who are seeking entrepreneurship as a means to create financial freedom are 1. unworthiness and 2. underserving of the outcomes, rewards, the business success you are looking for.

Let me explain.

Unworthiness is anchored in self-worth. What is self-worth? Self-worth is how you see yourself, and the level of importance you place on yourself. It is an emotional outlook that determines how and what you feel about yourself in comparison to other people. Our self-worth is locked into everything we think about, how we feel about every situation in life, the way we act and the value we place on ourselves that is told to us by others around you like your friends, family, peers. This maybe you if you have people around you that constantly say mean things, talk down to you, negative, hurtful even abusive. This down talk leaves you thinking you don’t deserve what you want, you are overly critical of your thoughts and actions, you never feel good enough, you have the fear of not living up to others’ expectations, and / feel like a failure.

What is it mean to be undeserving? Undeserving is to feel unfit, unqualified, disgraceful, good-for-nothing, especially unworthy of something positive, especially help or praise. You know this is you because when you feel undeserving, you get caught up in negative and pessimistic thoughts, blame everything, everyone around you and keep making excuses about why you are unable to accomplish the goals you set for yourself.

What do you do? Your job is to spend some quiet time with yourself to try to figure out which one of these root causes are holding you back from the life you are working so hard to achieve, missing your goals over and over again.

In my experience as a business coach, consultant, and mentor if you don’t find your way to the root of the problem (undeserving – unworthiness), you will continue to experience the upset, and frustration over and over until you do figure it out.

What are you waiting for? Once you have your head around the root cause to what’s holding you back from achieving your goals, adjust your mindset, plan, act, and evaluate your performance nothing is going to stop you. Get a business coach or business success mentor to help you develop a way forward with accountability, this is the secret to success. 

What do you think?

Stay Healthy. Stay Connected. Stay You.




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Location: South Bend, IN, USA

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